July 13, 2017

Is your smartphone making you stupid?

Justin Daab Uncategorized

In the past few years, a number of long-term, peer-reviewed studies have come out that have begun to suggest that the piece of technology we once called the “Jesus phone” is really no savior at all. In fact, it may be, for our productivity and general mental acuity, just the opposite. Read on to discover how you might get your brain back.

June 30, 2017

Publicis Declares Creatives Obsolete

Justin Daab Uncategorized

Last week Publicis made a very major and very public announcement regarding their desire to become a “platform.” Has one of the largest marketing and communications companies in the world embraced the post-subjective (read: post-creatives) era for the industry?

May 19, 2017

How do you market to Millennials?

Justin Daab Uncategorized

You may have heard the following question a lot over the past 18 months: “What do we have to do to attract more Millennials? Read on to discover the approach we take in evaluating how we market to this crucial demographic.

April 6, 2017

Will A.I. take over marketing?

Justin Daab Uncategorized

The marketing industry is witnessing the entrance of A.I. into it’s space. Let’s follow a few emerging trends and technologies into the future and infer how they’re coming together to change the marketing landscape.

February 28, 2017

Don’t stop at quantity; measure the quality of your social strategy.

Justin Daab Uncategorized

Enhance your dashboards underutilized metrics by going beyond its reach and frequency. Use this simple equation to determine if you’re connecting with your most valuable target enough, and if not, how you can improve.

December 22, 2016

Santa’s Social Media Wish List

Magnani Uncategorized

Dear Santa,

In spite of all the craziness that 2016 brought us I am confident in saying that I have been very good this year. And with my inclusion on your “Good List”, I am asking you to step in and help clean up the digital world.

November 3, 2016

Creative & the Cat

Magnani Uncategorized

Last Saturday, Cat’s Pride partnered with the Anti-Cruetly Society and the Orphans of the Storm animal shelter in Chicago to celebrate National Cat Day. Adoption fees were only $10 and every adoption came with a free six month supply of Cat’s Pride Fresh & Light Ultimate Care litter and Cat’s Pride Kat Kit! While a handful of Magnani employees were on-site to lend a helping hand, none did more than Associate Creative Director Mitchell Kraft …