October 13, 2017

What is design thinking?

Justin Daab
Customer Experience Design, Prototyping & Development

When talking about using design thinking to develop new products, processes or experiences for a business, the process also takes into account how to most effectively balance customer desires with what is technically feasible, financially and strategically viable, and scalable.

October 6, 2017

5 Questions to Ask Before Launching Your New Venture

Justin Daab
Customer & Market Insights, Enterprise Activation, Market Insights

You have a big idea! It’s timely, novel and a real game changer. The question immediately following the big idea is always (or should be) how big is the opportunity, really? Well, actually, the answer to that is more easily parsed into these five basic questions, each of which has the potential to be a make or break when it comes to real-world outcomes.

September 29, 2017

Marketing’s VR Problem

Justin Daab
Marketing Strategy & Planning

Today, VR is not delivering on its potential in any way that is compelling from a marketing or advertising perspective. If we take a deeper look at adoption rates, then VR will never really scale to be important. It will be the next LaserDisc. So, what happened?

September 22, 2017

Apple vs. The Mad Men: Can marketing and privacy co-exist?

Justin Daab
Customer & Market Insights, Market Insights, Marketing Strategy & Planning

The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.

September 15, 2017

7 Ways To Improve Your Customer Experience

Justin Daab
Customer Experience Design

The result of the inevitable maturing of markets is that today’s innovation becomes tomorrow’s fish and chip paper, so to speak. And as the internet continues to empower your customers to price compare among a virtually infinite set of your competitors, this process will only continue to accelerate. But just because the category itself is commoditized, there is still competitive advantage to be found in the customer experience you’re able to deliver.

August 31, 2017

4 Ways To Be More Competitive Without Spending More

Justin Daab
Uncategorized

Whether from disruptive technologies shifting the balance of power, or a proliferation of low-cost competitors gaining access to existing technologies at increasingly lower prices, in every industry, it seems, competition is increasing.

August 24, 2017

Can you answer these 5 influencer marketing questions?

Justin Daab
Uncategorized

Although it isn’t new, influencer marketing is common practice for a growing portion of marketing budgets. With social media, influencer marketing has been taken to scale. For marketers who haven’t yet taken the influencer marketing plunge, it’s time to ask some basic questions.

August 17, 2017

How to tell a compelling story in 6 seconds.

Justin Daab
Uncategorized

The 8-second attention span has met its match. A few years ago, at every digital marketing and advertising conference, at least one of the speakers would tout the statistic that the American attention span had declined to a mere 8 seconds—bested by the common goldfish whose attention span was measured at a comparably awe-inspiring 9 seconds. Admittedly, I used that statistic myself in a talk I was giving at an insurance marketing conference, only to …

August 10, 2017

“What’s the deal with #hashtags?”

Magnani
Uncategorized

The use of hashtags seems to be extremely arbitrary, especially when it comes to individual social media platforms and the users themselves. With all the recent changes to social networks the question has to be asked; do we need hashtags at all?