The release of iOS 11 could introduce the greatest threat to the Web as we know it. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser that will prevent ad networks from effectively tracking your browsing history through cross site tracking. While advertisers claim the process is benign, many believe that in the hands of a malicious entity, this information could be used to nefarious ends.
The result of the inevitable maturing of markets is that today’s innovation becomes tomorrow’s fish and chip paper, so to speak. And as the internet continues to empower your customers to price compare among a virtually infinite set of your competitors, this process will only continue to accelerate. But just because the category itself is commoditized, there is still competitive advantage to be found in the customer experience you’re able to deliver.
Although it isn’t new, influencer marketing is common practice for a growing portion of marketing budgets. With social media, influencer marketing has been taken to scale. For marketers who haven’t yet taken the influencer marketing plunge, it’s time to ask some basic questions.
The use of hashtags seems to be extremely arbitrary, especially when it comes to individual social media platforms and the users themselves. With all the recent changes to social networks the question has to be asked; do we need hashtags at all?
Consumers increasingly expect good, fast and cheap. As new technologies lower barriers to entry to many industries, the price/value equation skews dramatically toward the lowest margin position, and often consumers feel like they can find a satisfactory mix of good, fast and cheap. Or, at least, “good enough”.
A flurry of announcements came out of Apple’s 2017 WWDC, but there was an underlying theme to much of the presentation… the Macintosh is being shown the door. Read on to see how this shift will begin to affect one of the biggest tech companies in the world.
As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.
Solve a few long-standing data mysteries, uncover some valuable hidden data, and make better informed decisions.
As marketers, we look most often at the analytics that tell us if we are connecting enough. Let’s go beyond reach and frequency, and discover a few underutilized metrics that provide a true indication of how well you are connecting (and if you are connecting) with your most valuable targets. Content warning: there will be some math involved.
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