At 26% of the overall population, Generation Z is poised to wield massive influence on markets for the foreseeable future. While there is still much unknown about how this group will behave once they enter the workforce, en masse, there are already some interesting behavioral differences emerging that all marketers should understand.
In the past few years, a number of long-term, peer-reviewed studies have come out that have begun to suggest that the piece of technology we once called the “Jesus phone” is really no savior at all. In fact, it may be, for our productivity and general mental acuity, just the opposite. Read on to discover how you might get your brain back.
Magnani Continuum Marketing, a Chicago-based digital marketing agency, ranked 8th on the Agency Spotter Top 20 Marketing Agencies Report.
A flurry of announcements came out of Apple’s 2017 WWDC, but there was an underlying theme to much of the presentation… the Macintosh is being shown the door. Read on to see how this shift will begin to affect one of the biggest tech companies in the world.
It seems like every other large marketing conference has a speaker or a full track about Account Based Marketing (ABM). Find out if this new approach is the right fit for your organization.
You may have heard the following question a lot over the past 18 months: “What do we have to do to attract more Millennials? Read on to discover the approach we take in evaluating how we market to this crucial demographic.
The marketing industry is witnessing the entrance of A.I. into it’s space. Let’s follow a few emerging trends and technologies into the future and infer how they’re coming together to change the marketing landscape.
One of the most often posed questions we hear from prospective clients is, “Should I hire an agency or hire in-house resources?” Read about some of the factors to consider when faced with that choice.
Don’t treat your customers’ search and consumption patterns as monolithic. Focus your content on solving specific user needs. Let’s look at three customer types and how each requires a different approach to presenting content.