As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.
There is a phrase in medicine: “the poison is in the dose,” meaning, that no substance is inherently beneficial or dangerous, you just need watch the amount.