As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.
In the early to mid ‘00s, the digital marketing press were quick to prematurely announce the death of branding. It turns out reports of branding’s death may have been greatly exaggerated.
Enhance your dashboards underutilized metrics by going beyond its reach and frequency. Use this simple equation to determine if you’re connecting with your most valuable target enough, and if not, how you can improve.
Form follows function. But when you’ve nailed the function, a little extra effort on the design aesthetic goes a long way.
There is a phrase in medicine: “the poison is in the dose,” meaning, that no substance is inherently beneficial or dangerous, you just need watch the amount.
Use the same quick wit, creative brilliance and client management skills that made you a successful marketer to be a gracious and magnanimous guest.
What does an average week look like for a Magnani intern? Learn more with our brand new intern-built infographic! And after that, you can review and apply for all of our open positions, intern and full time, right here!
Last Saturday, Cat’s Pride partnered with the Anti-Cruetly Society and the Orphans of the Storm animal shelter in Chicago to celebrate National Cat Day. Adoption fees were only $10 and every adoption came with a free six month supply of Cat’s Pride Fresh & Light Ultimate Care litter and Cat’s Pride Kat Kit! While a handful of Magnani employees were on-site to lend a helping hand, none did more than Associate Creative Director Mitchell Kraft …
Every ‘innovation’ put forth recently by social media platforms is a retread of features that already existed on competing channels. Imitation may be the most sincere form of flattery, but it’s not advancing the medium.
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