June 1, 2017

The Marketer’s Unorthodox Summer Reading List

Justin Daab
Marketing Strategy & Planning

As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.