June 1, 2017

The Marketer’s Unorthodox Summer Reading List

Justin Daab Uncategorized

As summer takes hold, you may be looking for a few page-turner to occupy time spent relaxing on any number of deck chairs or beach loungers. Frequently, for marketers, that means turning to a book about marketing, advertising or branding. In our experience, the most influential books are from outside the industry. Check out some recommendations that might challenge the way you think.

April 13, 2017

Is branding due for a comeback?

Justin Daab Uncategorized

In the early to mid ‘00s, the digital marketing press were quick to prematurely announce the death of branding. It turns out reports of branding’s death may have been greatly exaggerated.

February 28, 2017

Don’t stop at quantity; measure the quality of your social strategy.

Justin Daab Uncategorized

Enhance your dashboards underutilized metrics by going beyond its reach and frequency. Use this simple equation to determine if you’re connecting with your most valuable target enough, and if not, how you can improve.

January 31, 2017

5 design trends for 2017

Justin Daab Uncategorized

Form follows function. But when you’ve nailed the function, a little extra effort on the design aesthetic goes a long way.

November 23, 2016

Six Rules of Marketing for Surviving Thanksgiving Weekend at Home.

Magnani Uncategorized

Use the same quick wit, creative brilliance and client management skills that made you a successful marketer to be a gracious and magnanimous guest.

November 21, 2016

Intern Infographic!

Magnani Uncategorized

What does an average week look like for a Magnani intern? Learn more with our brand new intern-built infographic! And after that, you can review and apply for all of our open positions, intern and full time, right here!

November 3, 2016

Creative & the Cat

Magnani Uncategorized

Last Saturday, Cat’s Pride partnered with the Anti-Cruetly Society and the Orphans of the Storm animal shelter in Chicago to celebrate National Cat Day. Adoption fees were only $10 and every adoption came with a free six month supply of Cat’s Pride Fresh & Light Ultimate Care litter and Cat’s Pride Kat Kit! While a handful of Magnani employees were on-site to lend a helping hand, none did more than Associate Creative Director Mitchell Kraft …

September 28, 2016

What Happened to Innovation in Social Media?

Magnani Uncategorized

Every ‘innovation’ put forth recently by social media platforms is a retread of features that already existed on competing channels. Imitation may be the most sincere form of flattery, but it’s not advancing the medium.