Are you in the process of starting a user-centric design department? Or are you re-designing a user-centric design department? From our experience, here are 3 keys elements you need to consider.
Justin and Justin discuss Lollapalooza goers’ illicit use of GPS, the latest Android Pie update, the decline of Movie Pass, growth hacking, and whether our A.I. overlords will deliver us to personal freedom or ultimately turn us into batteries.
The more unfamiliar the destination, the more a strong narrative adds value. Narrative Based Innovation is about taking time to explore, iterate, test and refine as much as possible, at the most human-centered experiential level. We show you three uses for this approach in the last post of our Narrative Based Innovation series.
All great stories follow a similar arc. In the third installment of our narrative-based innovation series, we’ll cover some of the ways we use a predictable story arc framework as the jumping off point for the narrative innovation process.
Before we ideate. Before we prototype. We write stories. These stories are detailed narratives that walk through the user journey, step by step, annotated with context, motivation and expectation. Why take the time with this step? Because it helps us to more efficiently and effectively create truly unique and delightful user experiences
Our proprietary, narrative-driven approach to design thinking Stories are the fundamental way we learn and connect emotionally, as people. In our narrative-based innovation process, Magnani applies detailed storytelling to traditional design-thinking in order to create a deeper understanding and empathy with customers, create and communicate a more compelling vision of how to solve their challenges, and deliver more engaging user experiences. In this first in a series of posts about this approach, we’ll cover how …
Justin and Justin discuss two recent articles from the web about the latest arms race among chip makers to capitalize on the AI explosion, plus YouTube’s attempts to mitigate the effects of “fake news” on its platform. And finally, the Justins discuss 3 counterintuitive tips for a successful digital transformation.
3 counterintuitive tips for a successful digital transformation. Digital transformation seems to be the catchphrase of the year. More and more, we receive requests from potential new clients asking for assistance with just that. But as it was with SEO in 2010, or apps in 2012, many of those requesters treat the idea of a digital transformation as something of a one-off effort. A box to be checked. Mostly a digital property purchased or redesigned. …
Justin & Justin talk about Europe’s sweeping consumer privacy protection regulation, GDPR—what the EU says it is, what it’s purpose really appears be and how it could have served it’s stated mission more effectively had the EU applied a little design thinking in its drafting of the law.