Design a faster path from insight to

innovation.

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Magnani is a leading experience design and strategy firm.
We work at the intersection of human-centered design, business strategy and imagination to help our clients craft consumer experiences, products and brands people love.
Magnani’s Narrative-Based Innovation process provides a set of tools to leverage insights gained from exploring individual moments and motivations to build a holistic, actionable, long-term vision.

Insights

Customer & Market Insights

Empathy Mapping

Voice of the Customer

Market Sizing

Synthesis/Definition

Trend Frameworks

Futurecasting

Innovation & Strategy

Design Thinking

Product & Service Ideation

Co-Creation

Feature Development

Business Design Thinking

Business Model Canvas Development

User Experience Design

User Journey Mapping

Prototyping

Rapid Iteration

Content Strategy

Interaction Design

User Interface Design & Usability

Service Design

What our clients are saying…

Since 1985, Magnani has created experiences that are beautiful, engaging and results-oriented. Here’s a taste of those stories and what it’s like to be a Magnani client.

AMERICAN ACADEMY OF PEDIATRICS

"Magnani is a true visionary in their industry. They take personal interest in businesses that they work with, and they always find new and innovative ways to approach challenges.”

- Joe Puskarz, Director of Journal Publishing, American Academy of Pediatrics

CABLE LABS

“We are in the business of innovation, and Magnani has helped us define and assess the market potential for future experiences for end users that fundamentally drive our invention process. They are unique in their combination of end-user analysis, strategic thinking and experience design.”

- Anju Ahuja, Vice President Market Development and Product Management, CableLabs

CNA

“[Magnani] balanced their forward thinking with execution, and we could consistently demonstrate positive momentum.”

- Olga Levin, Former VP Branding, Property & Casualty Insurance Company

Interested? Let’s talk.

Better experiences equal better results. We're ready to chat about your needs, goals, and how we'll get there. Fill out the form below and we'll be in touch soon.

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