DESIGN THINKING

How can you design for growth in a challenging business environment?

FIND OUT NOW
From digital transformation, to customer experience, web development, product ideation and service design, we offer a proven human-centered design process for solving complex business challenges and accelerating revenue growth.

Businesses that invest in design outperform industry growth rates by nearly 2-to-1(1). An award-winning experience design and strategy firm, Magnani offers a unique, story-driven approach to design thinking we call Narrative-Based Innovation.

We embrace consumers as heroes in their journey to develop deeper understanding and empathy, and envision a more compelling way to solve their challenges. Ultimately, we deliver industry leading product and service concepts, and digital brand experiences that drive measurable results.

https://s3.amazonaws.com/coach-courses-us/public/theuxschool/uploads/The_Trillion_Dollar_UX_Problem.pdf
Our collaborative narrative-based approach
Our collaborative narrative-based approach to unlocking business growth opportunities.
Empathize

STEP 1

Define our Hero(es)

Inputs/Activities
  • Ethnography
  • Focus Groups
  • Surveys
  • Review Existing Research
Outputs/Deliverables
  • Research Analysis
  • Detailed Character Sketches/Persona Narratives

STEP 2

Project Trends

Inputs/Activities
  • Trend Research/Projections and Analysis
Outputs/Deliverables
  • Future State Snapshot
Define

STEP 3

Build the Future World

Inputs/Activities
  • Future Casting Technology/R&D Roadmaps
Outputs/Deliverables
  • Environment/Social Narrative
  • World-building Narrative

STEP 4

Predict Emergent Challenges

Inputs/Activities
  • Reverse Ethnography Scenario Building
Outputs/Deliverables
  • Definition of Challenge
  • Creative/Design Brief
Ideate

STEP 5

Ideate Solutions

Inputs/Activities
  • Ideation Sessions
  • Co-creation Sessions
Outputs/Deliverables
  • Idea Compilation
  • Analyze Key Themes
  • Evaluate and optimize ideas
Prototype

STEP 6

Craft Stories/Narrative Prototypes

Inputs/Activities
  • Prioritize/Rank Avenues of Exploration
Outputs/Deliverables
  • Craft Detailed Product/Service Experience
Test

STEP 7

Evaluate Desirability/
Believability

Inputs/Activities
  • Narrative Testing
  • Focus Groups
  • Individual Interviews
  • Surveys
Outputs/Deliverables
  • Recommended Segmentation
  • Demand Quantified

STEP 8

Quantify Market Opportunity

Inputs/Activities
  • Market Sizing
  • Test Markets
Outputs/Deliverables
  • Innovation/Product Roadmaps
  • Business Case Development
  • R&D Vision Narrative
  • Market Vision Narrative
Research and Insights Capabilities:
  • Contextual User Research
  • Market Research & Competitive Analysis
  • Market Sizing & Evaluation
  • Usability Testing
Design Thinking and Strategy Capabilities:
  • Business Case Development
  • Business Model Canvas
  • Customer Segmentation Strategy
  • Design Thinking (consulting, training and workshop facilitation)
  • Digital Transformation Strategy
  • Feature Set Development & Evaluation
  • Journey Mapping
  • Product & Service Innovation/Ideation
  • Product & Service Roadmaps
  • Prototyping
  • Service Design
  • Synthesis & Definition
  • Trend Frameworks/Futurecasting
Branding, Digital Marketing and Experience Design Capabilities:
  • Brand Development
  • Customer & Employee Experience Design (UX/UI)
  • Content Strategy & Development
  • Corporate Identity
  • Creative Campaigns
  • Marketing Strategy & Planning
  • Messaging Matrix
  • Positioning Strategy
  • Service Design
  • Website Design
  • ChatBots

Design your next great experience here.

WHAT OUR CLIENTS ARE SAYING
AAP

“Magnani is a true visionary in their industry. They take personal interest in businesses that they work with, and they always find new and innovative ways to approach challenges.”

—Joe Puskars, Director of Journal Publishing, American Academy of Pediatrics

cablelabs

“We are in the business of innovation, and Magnani has helped us define and assess the market potential for future experiences for end users that fundamentally drive our invention process. They are unique in their combination of end-user analysis, strategic thinking and experience design.”

—Anju Ahuja, Vice President Market Development and Product Management, CableLabs

cna

“[Magnani] balanced their forward thinking with execution, and we could consistently demonstrate positive momentum.”

—Olga Levin, Former VP Branding, Property & Casualty Insurance Company