Businesses that invest in design outperform industry growth rates by nearly 2-to-1(1). An award-winning experience design and strategy firm, Magnani offers a unique, story-driven approach to design thinking we call Narrative-Based Innovation.
We embrace consumers as heroes in their journey to develop deeper understanding and empathy, and envision a more compelling way to solve their challenges. Ultimately, we deliver industry leading product and service concepts, and digital brand experiences that drive measurable results.
Define our Hero(es)
Build the Future World
Predict Emergent Challenges
Craft Stories/Narrative Prototypes
Quantify Market Opportunity
“Magnani is a true visionary in their industry. They take personal interest in businesses that they work with, and they always find new and innovative ways to approach challenges.”
—Joe Puskars, Director of Journal Publishing, American Academy of Pediatrics
“We are in the business of innovation, and Magnani has helped us define and assess the market potential for future experiences for end users that fundamentally drive our invention process. They are unique in their combination of end-user analysis, strategic thinking and experience design.”
—Anju Ahuja, Vice President Market Development and Product Management, CableLabs
“[Magnani] balanced their forward thinking with execution, and we could consistently demonstrate positive momentum.”
—Olga Levin, Former VP Branding, Property & Casualty Insurance Company