Who is Generation Z?

Generation Z is now the single largest population segment.

Magnani surveyed 500 Gen Z members to help inform the innovation process for products, services and technologies targeting this up-and-coming generation, as well as to gain a better understanding of their communication preferences and the customer experiences they’ll demand.

Download the report today and gain a better understanding of how Generation Z members feel about:

  • Lifestyles & Milestones
  • Things That Matter Most
  • What They Share
  • Threats & Opportunities
  • Communication Channels & Preferences

Meet Generation Z by filling out the form below.