Who is Generation Z?


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Generation Z is now the single largest population segment.

Magnani surveyed 500 Gen Z members to help inform the innovation process for products, services and technologies targeting this up-and-coming generation, as well as to gain a better understanding of their communication preferences and the customer experiences they’ll demand.
Download the report today and gain a better understanding of how Generation Z members feel about:
  • Lifestyles & Milestones
  • Things That Matter Most
  • What They Share
  • Threats & Opportunities
  • Communication Channels & Preferences
 

Generation Z is now the single largest population segment.

Magnani surveyed 500 Gen Z members to help inform the innovation process for products, services and technologies targeting this up-and-coming generation, as well as to gain a better understanding of their communication preferences and the customer experiences they’ll demand.
Download the report today and gain a better understanding of how Generation Z members feel about:
  • Lifestyles & Milestones
  • Things That Matter Most
  • What They Share
  • Threats & Opportunities
  • Communication Channels & Preferences
 

Meet Generation Z by filling out the form below.

Meet Generation Z by filling out the form below.