An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
As marketers, we look most often at the analytics that tell us if we are connecting enough. Let’s go beyond reach and frequency, and discover a few underutilized metrics that provide a true indication of how well you are connecting (and if you are connecting) with your most valuable targets. Content warning: there will be some math involved.
The search process and eventual hiring of an agency can feel more like finding a spouse, without the luxury of a courtship. Unfortunately, the true expectations of the client and understanding which expectations matter most are often left out of the discussion. Ask these five questions to get the most out of a budding agency relationship.
There are more opportunities than ever to reach customers, but acting on those opportunities has become much more complicated. We’ve compiled the shortlist of the five most common mistakes challenger brands make in navigating this complexity.
89% of marketers expect customer experience to be their primary differentiator, yet how do they know where to focus on improvement? Here are 5 ways to strengthen your brand experience.
There is a phrase in medicine: “the poison is in the dose,” meaning, that no substance is inherently beneficial or dangerous, you just need watch the amount.
In spite of all the craziness that 2016 brought us I am confident in saying that I have been very good this year. And with my inclusion on your “Good List”, I am asking you to step in and help clean up the digital world.
With 18% of Millennials identifying their digital consumption habits as "mobile only", it's definitely time to rethink traditional long-form insurance content.
Use the same quick wit, creative brilliance and client management skills that made you a successful marketer to be a gracious and magnanimous guest.