Agents often overestimate their role and value to the customer.

  “New and improved! Insuro-agent! Now with industry-specific advice! Collect them all!”

“New and improved! Insuro-agent!
Now with industry-specific advice! Collect them all!”

How can you improve your marketing ROI and increase your marketing effectiveness and your market share?

Our experience conducting and auditing more than ten years of insured focus groups has reinforced that while the end purchaser values the role of the insurance agent/broker's recommendation in their decision to select a carrier, they are increasingly turning to the internet to validate their recommendation.

Combine that behavior with continued entrance into the insurance marketplace by online sellers like Google, Amazon, and Costco, now more than ever, agents and brokers need to work harder to reinforce personal relationships with their customers and should explore digital tools to help strengthen them. That means not just putting together a strong advertising and retention strategy, it requires having an SEO-optimized website, strong and constantly refreshed content, a robust marketing automation program and an engaging social media presence too. And it needs to work as well (if not better) on mobile than it does on desktop, since 48% of digital users say that if they arrive on a business website that isn't working well on mobile, they take it as an indication of the business simply not caring about them (Source: MarginMedia), which opens any agent or broker up to greater scrutiny and competition.

Intrigued? Keep the insights coming.

Want to learn more about how you can reinforce agent value to your customers and get more engagement, more ROI and more satisfaction from your marketing spend? Drop us a note, subscribe to our newsletter or check out our blog. With more than ten years of experience in the financial services and insurance industries, we’d be happy to share more about how we’ve helped other marketers successfully rethink and retool their marketing communications strategies for greater effectiveness and outcomes.

About Magnani Continuum Marketing

Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless traditional and digital brand experiences.

We’re more digital than advertising agencies. More strategic than digital marketing shops. More creative than management consultants. And a heck of alot easier to work with than almost all of them. We’ve helped some of the largest insurance and financial services organizations, and some of the most exciting new startups too. And we’d love to talk with you.