Do independent agents and brokers value your communication tactics?
Magnani Continuum Marketing went straight to the source, surveying independent agents and brokers across a wide range of topics to gain a better understanding of communication effectiveness. For example, we found:
- Say it digitally...But not always “socially”.
Content posted on carriers’ social media sites rated lowest among communication vehicles for influencing respondents’ impression of a carrier.
- Face time influences brand.
Face-to-face interactions between carriers and agents create focused interruptions to the daily routine that can help cultivate and solidify long-term relationships. Although seen as the most influential form of brand-building interaction, it is not necessarily preferred by agents.