An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
The emergence and adoption of natural language/voice interfaces, expanded IOT offerings and machine learning/AI will change UX design forever.
Marketing is always a blend of art and science but lasting success is calculated. These formulas can help simply provide an additional objective sense of perspective in the planning process.
If branding and marketing is about talking the talk, enterprise activation is about making sure the business is truly walking the walk.
The myth in popular culture is that innovation is the byproduct of a random spark of inspiration. The truth is that innovation is more often the result of a resolute commitment of time and resources—and a solid innovation strategy.
User testing is integral and important at every stage of the design process. Read on for a framework for how to start thinking about user testing.
We have been telling our clients for years, “If you can think of how your business might be disrupted, disrupt it yourself.” We’ve spent the past year following our own advice and changing our service offering, from an integrated marketing agency to an experience design and strategy firm.
Whether we’re talking about a new brand development project, campaign strategy, a user experience design project, or developing a strategic marketing plan, at our first meeting, nearly every potential client asks some form or another of the question, “How can you help me measure ROI?”
Introducing the voice of the customer into any organization has the potential to help transform good companies to great companies. More importantly, when a company truly commits to ensuring every customer’s experience is as effortless or rewarding as possible, you have the opportunity to transform the relationship from customer to evangelist.
While there are certainly anecdotal examples where businesses or products were unexpectedly discovered by a new market segment and sales grew exponentially, seemingly out of the blue, overnight, waiting for the magic to happen is not a growth strategy.