An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
It seems like every other large marketing conference has a speaker or a full track about Account Based Marketing (ABM). Find out if this new approach is the right fit for your organization.
You may have heard the following question a lot over the past 18 months: “What do we have to do to attract more Millennials? Read on to discover the approach we take in evaluating how we market to this crucial demographic.
The 38th Annual Telly Awards recently announced the highest honor, a Silver Telly, to be awarded to Magnani Continuum Marketing for their outstanding creative achievement in development of a video for Marriott Marquis Chicago.
Understanding the meaning in our web analytics can feel a little like reading tea leaves. How can we use the past to make better predictions against the future? Better yet, how can we structure our dashboards to provider a deeper read of our customer’s digital activities?
In the early to mid ‘00s, the digital marketing press were quick to prematurely announce the death of branding. It turns out reports of branding’s death may have been greatly exaggerated.
The marketing industry is witnessing the entrance of A.I. into it’s space. Let’s follow a few emerging trends and technologies into the future and infer how they’re coming together to change the marketing landscape.
One of the most often posed questions we hear from prospective clients is, “Should I hire an agency or hire in-house resources?” Read about some of the factors to consider when faced with that choice.