An uncomplicated marketing agency
for complicated businesses.
Some things should never be complicated. Like the explanation as to why anybody should buy your product, use your services or be your customer. But when it comes to complex products and services with intricate distribution channels and multi-year sales cycles, this is often easier said than done.
Since 1985, Magnani Continuum Marketing has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere.
With our dedicated team of 35+ experienced individuals, Magnani helps B2B clients rethink, redefine and simplify the way their brand experiences are expressed and managed. Our proven approaches to brand strategy and positioning, web and mobile app design and development, UI/UX, advertising, digital marketing, social media management and strategy, and content strategy and development help our clients activate a more powerful brand and market positioning — across every channel and customer interaction.
Some of our accomplishments include:
- Creating a curated web experience for a financial services client that beat lead generation goals by more than 400%
- Launching new markets and growing global trading volumes for the world's leading derivatives exchange
- Increasing market share and in-patient and primary care provider volumes for a community-based hospital despite being outspent 4 to 1 in a rapidly declining (and extremely competitive market)
- Driving more than $200 million in incremental revenues for a multinational leading hospitality brand
The latest from our blog.
One of the most often posed questions we hear from prospective clients is, “Should I hire an agency or hire in-house resources?” Read about some of the factors to consider when faced with that choice.
Don’t treat your customers’ search and consumption patterns as monolithic. Focus your content on solving specific user needs. Let’s look at three customer types and how each requires a different approach to presenting content.
Every marketer has been there at some point. That moment when you realize that the marketing strategy, to which everyone agreed, has not yet delivered satisfactory results, and everyone is looking to you for the fix. Here are three strategies, inspired by the pages of history, that can give you some welcome inspiration for change.
Despite the increased emergence of Sustainability practices in many global companies, resources dedicated to increasing employee awareness and building engagement with Sustainability messaging remain remarkably low.
Enhance your dashboards underutilized metrics by going beyond its reach and frequency. Use this simple equation to determine if you’re connecting with your most valuable target enough, and if not, how you can improve.
It’s time to put the traditional sales funnel paradigm into the same category as pagers, fax machines and videotape—tools that moved from inspirational to mostly irrelevant. Learn how to increase conversions across your entire sales process.
As marketers, we look most often at the analytics that tell us if we are connecting enough. Let’s go beyond reach and frequency, and discover a few underutilized metrics that provide a true indication of how well you are connecting (and if you are connecting) with your most valuable targets. Content warning: there will be some math involved.
The search process and eventual hiring of an agency can feel more like finding a spouse, without the luxury of a courtship. Unfortunately, the true expectations of the client and understanding which expectations matter most are often left out of the discussion. Ask these five questions to get the most out of a budding agency relationship.
There are more opportunities than ever to reach customers, but acting on those opportunities has become much more complicated. We’ve compiled the shortlist of the five most common mistakes challenger brands make in navigating this complexity.