The insurance business is about managing risks. Working with your agency partner shouldn’t be one of them.
If you’re reading this page, you likely already know the insurance industry is undergoing a huge transformation. Competition is coming at you from all sides—your old industry foes, new tech startups, even retailers (we’re looking at you Costco and Walmart). Combine that with changes in how your customers and clients consume media as well as the increasing brand agnosticism of Millennials in the workforce, and the challenges of getting the brand exposure and engagement you need to continue to grow your revenue feel tougher than ever.
For more than fourteen years, Magnani Continuum Marketing has helped insurance companies like CNA Insurance, Care Choices HMO/PPO and Molina Healthcare create stronger brands and build effective marketing and communications strategies and plans to help them:
- Create a more comprehensive understanding of target audiences, segments and their paths to purchase
- Define and differentiate brands
- Evolve their digital brand presence
- Design and deliver an integrated and effective user experience that gets results
We can help you improve engagement at every touch point
Whether you need an agency of record to help you develop an integrated strategy and plan or a project-based partner who can help you take advantage of new marketing technologies, our integrated approach assures a consistent strategy and presence across all of your marketing channels.
We’d love to learn more about your organization and how we might be of service.
Insurance Marketing Expertise.
- Advertising (digital, social, SEM, traditional)
- Brand strategy and development
- Content strategy and development
- Creative services and production
- Customer research, profiling and persona building
- Digital experience design and development
- Direct response
- Positioning and message development
- SEO and keyword strategy
- Strategic marketing plan development