They do great work providing health care to people in need. If only more of the people knew. Molina needed a fresh approach to reach more potential patients in their communities, or as they prefer to call it, their extended family. 


Something personal, human, smart and funny, that in a sea of health care ads, would rise to the top. Something that would show how Molina was ā€œLike Family.ā€ Internal communications to help the family grow closer. External communications to help it grow stronger. All forms of media to stay within budget.