At Magnani, we take a human-centered approach to helping our clients gain a better understanding of their markets and their customers, imagine new ways to serve those customers, and craft more emotionally engaging customer and brand experiences.
We use proven qualitative and quantitative research methodologies to uncover explanatory and contextual insights, generate projectable or predictive data, and reveal new competitive opportunities.
Through ethnography, focus groups, interviews and surveys, we bring your customers’ journeys to life. We reveal what rational and emotional motivations drive their behaviors. We learn the language they rely on to evaluate competitive distinctions. And we understand the greater environmental resources and constraints that affect their decisions.
Using quantitative research techniques and analytics we assess just how and in what amount those qualitative experiences translate into potential conversions and sales.
Research Capabilities:
Customer & Market Research
Competitive Analysis
Market Sizing & Evaluation
Usability Testing
We offer a unique, story-driven approach to design thinking we call Narrative-Based Innovation. We embrace consumers as heroes in their journey to develop deeper understanding and empathy with customers, to communicate a more compelling vision of how to solve their challenges and, ultimately, deliver to them market-defining products and experiences.
Our process moves quickly from the expression of concepts to prioritizing and developing the most viable user experiences in a very short time. We prototype and iterate, early and often. We bring the best ideas to life through low-, medium- and high-fidelity prototypes and test them in the hands of people. We craft and refine real-world solutions that evoke emotional connections and measurable responses.
Design Thinking and Strategy Capabilities:
Business Case Development
Business Model Canvas
Customer Segmentation Strategy
Design Thinking (consulting, training and facilitation)
Digital Transformation Strategy
Feature Set Development & Evaluation
Journey Mapping
Product Roadmaps
Product & Service Innovation/Ideation
Prototyping
Service Design
Synthesis & Definition
Trend Frameworks/Futurecasting
In the marketplace, ideas are theories. Execution is a fact. Magnani crafts customer and employee experiences that engage, motivate and drive measurable results.
Branding, Digital Marketing and Experience Design Capabilities:
Brand Development
Customer & Employee Experience Design (UX/UI)
Content Strategy & Development
Corporate Identity
Creative Campaigns
Marketing Strategy & Planning
Messaging Matrix
Positioning Strategy
Service Design
Website Design
Stories are the fundamental way we learn and connect emotionally as people. We apply storytelling principles to the design-thinking process to create a deeper understanding and empathy with customers, to create and communicate a more compelling vision of how to solve their challenges, and deliver more engaging user experiences, and, ultimately, to help organizations and their customers rally around that vision.
Brought to life with stories that reveal who they are, we unveil what rational and emotional motivations affect their behaviors. We weigh the resources and constraints that affect their decisions. And we pore over the joys, frustrations, and hardships they experience as they travel on their daily journeys through the world.
We define the challenge we will solve for our heroes, not by listing technical or functional requirements, per se, but by declaring as our goal the emotional requirements—the way we wish our heroes to feel about themselves and their world after engaging with our solution.
Through a guided process, we move from the unhindered expression of hundreds of concepts to the prioritization and deep development of the most viable solutions in a very short time. The best solutions are demonstrated and tested through, and documented within, idealized stories of our heroes encounters and engagements with our solutions, and the resulting outcomes.
We prototype and iterate, early and often. This is trial by fire. We bring the best ideas to life through low-, medium-, and high-fidelity prototypes and test them in the hands of people. It is the only way to truly craft and refine real-world solutions that evoke emotional connections and outcomes equal to those documented in our idealized narratives.
Whether we’re launching an internal vision communications piece, a live market beta test, or a communications campaign, we know the story is successful when stakeholders and customers become not simply participants, but evangelists.
Work with us.
We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!
An experience design and strategy firm
