Neuromarketing is a marketing research field that studies how the brain responds to specific marketing stimuli. Through the wonders of modern technology we can track how the body responds physically and subconsciously to what we're seeing and what we're apart of. How can this new field teach us more about who we are and what we want? What lessons can be applied to marketing? Hosts Michael Dennis and Alayna van Hall are reunited in this informative and fun podcasts that breaks down the new frontier of market research.