News, More News and Alayna's Triumphant Return!

She's been absent for a few weeks but co-host Alayna Van Hall makes her triumphant return to the podcast! There's a whole lot of news in the digital marketing world so Alayna and Michael hop right into discussing:


-Facebook's new AI-based image-recognition tool
-Snapchat's 40% user decline since the launch of Instagram Stories
-Linkedin's new layout (booooo)
-Google Customer Match


The two also discuss the noticeable drop in Facebook's organic reach and engagements in the current political climate and how you can combat this trend and stay in front of your customers.


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


1 on 1 with Vik Pandya - Stand Up Comedian & Performer - Episode 26

Vik Pandya is a Chicago based stand-up comedian, writer and podcast host who has been starting to make a real name for himself. Vik takes time out of his busy performance schedule to sit down with host Michael Dennis to discuss Vik's creative process, digital promotion and how his podcast original content helps grow his fanbase nationwide.

If you'd like to check our Vik's podcast or see him live then make sure to follow him on Facebook and subscribe to his podcast.
Website - http://www.teamuscomedy.com/vik
Facebook page - https://www.facebook.com/vpcomedy
Masterdating Soundcloud - https://soundcloud.com/masterdating
Masterdating Facebook - https://www.facebook.com/masterdatingpodcast/

Vik's Next show  - 2/17 Laugh Near Minimalist Furniture: A Comedy Variety Show. Tickets + info here: bit.ly/lnmf2


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Thad Wong Interview - CEO of @Properties

We're continuing with our interview series by highlighting one of the very first episodes of the Magnani Marketing Podcast. Thad Wong is the CEO of @Properties, the largest independently owned residential real estate brokerage firm in Illinois and one of the 12 largest brokerage firms in the U.S. by sales volume. Mr Wong was gracious enough to sit down and chat about the Chicago market and how the new @Properties website has redefined the client/broker relationship.

Mr. Wong began selling real estate in the mid 1990s and quickly established himself as one of the top selling brokers in the city of Chicago. He has earned four consecutive Golden Eagle Awards from the Chicago Association of REALTORS® as the top-producing broker among the organization’s 10,000+ members. Wong’s accomplishments have been widely recognized by the real estate industry and the broader business community. Honors include: the Ernst & Young Entrepreneur of the Year in the Midwest; Inc. Magazine’s “Inc. 500/5000” list; inclusion on Crain’s Chicago Business’ “Fast Fifty,” “40 Under 40,” and “Largest Privately Held Companies” lists; Inman News’ “100 Most Influential Real Estate Leaders”; induction in the Chicago Area Entrepreneurship Hall of Fame; the Impact Award from the Lincoln Park Builders Club; and the Damen Award from the Loyola University of Chicago School of Continuing and Professional Studies.

Website: www.atproperties.com/
Facebook: 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Influencer Marketing with guest Laurel Rundle from Aha Marketing

Influencer marketing is the talk of the advertising world. Not just limited to having a digital presence, influencer marketing can extend from social media all the way to your grocery aisle and your doctor's office. Laurel Rundle, the co-founder of the Chicago firm Aha Marketing joins us to discuss Influencer Marketing, its scalability, its effectiveness and what the future holds. 

To learn more about Aha Marketing check out their website and follow them on Social Media.
Website: https://ahamarketing.com/
Facebook: https://www.facebook.com/Aha-Marketing
Linkedin: https://www.linkedin.com/company/2317027
Twitter: https://twitter.com/AhaMarketing1

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Minute Marketer

5 Ways to Improve Your Customer Experience - Episode 23

Give us 5 minutes and we'll deliver everything you need to know about how to improve your customer experience. We know you're busy, that's why we're launching this new podcast series, "The Five Minute Marketer" where we will give you all the facts and none of the filler about a timely and relevant topic in the Marketing world.

This week's topic is: 
5 ways to improve your customer experience. 
After listening you will know:
-How to put yourself in the shoes of your customer
-What Micro-Interactions determine your online success
-Why you need to simplify your 'on-ramps'
-How to clear out the clutter
-Why you need to formalize your follow-up process


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


That's too much!

How your campaign strategy can have too much of a good thing.

There is a phrase in medicine: “the poison is in the dose,” meaning, that no substance is inherently beneficial or dangerous, you just need watch the amount. Humans need vitamin A and water, but ingest too much and they can make you ill or worse yet, dead. Perhaps unsurprisingly, the same can be said of today’s technology-driven marketing practices.

Hosts Michael Dennis and Alayna Van Hall discuss the five things really smart marketers do to remain successful, that if overdone, can actually impede the success of your plans.


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Twitter, Linkedin and Mobile Move the Needle - Episode 21

 

Michael and Alayna are back to form following the holiday season. This week, Twitter is making waves at CES in Vegas & through their CEO's online open forum, Linkedin has launched their latest skin and mobile is moving fast in 2017. You'll learn what the latest Twitter efforts mean to your brand, how the new Linkedin UX works and how to make the most of out of Mobile. Subscribe on iTunes for a fresh episode every Friday! 


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

Top 5 Predictions for 2017 - Episode 20

 

Hosts Alayna Van Hall and Michael Dennis wrap up 2016 by looking ahead to 2017 with their predictions for the new year. Alayna takes a big picture view while Michael's predictions are a little more granular. It's these unique approaches that make for a great conversation that you shouldn't miss. Subscribe on iTunes because a new episode of the Magnani Marketing Podcast drops every Friday! Even when no one's at work, like the day before New Years.


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Top 5 Things Every Social Media Campaign Needs in 2017 - Episode 19

You've got a great product, client support and amazing creative but there are still a few things your Social Media campaign needs to really take off.  In this episode you'll learn all about what no social campaign can live without. 


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday!

 

Danger! Budget disrupters ahead in 2017! - Episode 18

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We continue to look ahead to 2017 as we count down the 5 biggest potential disrupters to your budget strategy in the new year. Hosts Michael Dennis and Alayna Van Hall break down the trends you need to understand before you finalize your 2017 marketing and technology budgets.

Trends like: 

  • User specific messaging
  • Social data mining
  • Video
  • Cross device marketing
  • and CRO is the new SEO.

Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

Keeping Up With the (Digital) Joneses - Episode 17

Technology is evolving so fast it's nearly impossible to keep up. How do you plan ahead and build an IT infrastructure when the digital goal line is always being moved? Hosts Alayna Van Hall and Michael Dennis discuss alternative ways to keep up to date and stay on the cutting edge. After some serious business talk the two discuss holiday advertising and their memories of gift-receiving while growing up.


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


2016 Has Created a New Normal - Episode 16

 

2016 has kicked off a new era in marketing! Your hosts Michael Dennis and Alayna Van Hall breakdown the year's biggest stories and developments in their 2016 recap. Augmented Reality, native advertising, mobile marketing all lead the list of 2016's game changers. After recapping 2016 and turning the page to 2017, Alayna and Michael also discuss Thanksgiving, the holiday shopping rush and discuss the great Ray Kurzweil.


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.

 

Too Much Content! - Episode 15

For the first time in history there is now more content created than there is time to consume it. Doesn't matter if you're B2B or B2C, co-host Alayna Van Hall has a cutting edge plan for how to stagger the release of your content and get more eyeballs. Also, Michael Dennis is left extremely unimpressed with Chicago's Social Media Week. Then the two share stories and experiences about going home to a small town for Thanksgiving.

 


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

Gotta Stay Linkedin - Episode 13

Michael officially welcomes Alayna Van Hall (Business Developer and Strategist) to the cohosting chair of the Magnani Marketing Podcast! After much fanfare they get down discussing the professional social network Linkedin and what the latest changes to platform mean to your brand.

 


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.

What's Going on with Social Media Statistics? - Episode 12

Alayna Van Hall and Michael Dennis sit down to make sense out of some of the most important topics currently swirling around the marketing world. Facebook's announcement that their video numbers had been inflated caused many in the marketing world to once again question how valid are the statistics that social media reports? Alayna and Michael get to the bottom of social media statistics and also discuss:

  • Why isn't there a universal 3rd party monitoring platform for Facebook, Twitter, Instagram, etc? 

  • Are there any industry standards that apply to all platforms?

  • How can you gauge the success of a digital campaign?

  • What platforms should your brand be targeting?


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Do You Understand What Your Customers Value?

How is your product/service perceived? What value do you add? How can you track your success? On this week's pod we look at how you can better understand what your customers value.

 


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Associated with Success Featuring Alayna Van Hall Part II - Episode 10

In Part II of our chat with Director of Business Development Alayna Van Hall we dive a little deeper into what Millennials covet, the importance of social networking and the role social justice plays in modern motivations.

 

 

 

 


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Associated with Success featuring Alayna Van Hall - Part I - Episode 9

Associations report the average age of their membership is currently between 40 and 55 years old and a third of associations with more than 20,000 members report difficulty in attracting and/or maintaining young members. How can associations attract and keep Millennial members? Director of Business Development Alayna Van Hall knows.

 


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Mickey's User Experience: How Disneyworld Utilizes Tech - Episode 8

Our UX/UI mastermind Justin Jurek has just returned from a family vacation to Walt Disney World and he was absolutely blown away by his user experience. Utilizing ID wristbands, real time apps, and property-wide free WIFI the Walt Disney World property has seamlessly blended tech to maximize the guest experience.


Download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Magnani Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.