The Technical Requirements of Launching Your Own Podcast

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When it comes to your podcast you've established the content calendar, decided on the hosts, booked your guests, identified the target audience, and determined the topics as well as the title. Now it's time to start recording. But how do you take your podcast from conception to an iTunes subscription? 

In Part II of our podcast preparation Erin Diehl and Allison Keller of Improve It are back in the studio to quiz host Michael Dennis on all of the technical aspects of launching a podcast. With nearly 60 episodes of the Chicago Marketing Podcast under his belt Michael shares all of the tips and tricks he's learned with his guests and with you. In this week's episode you'll hear all about:

  • how to select the correct portable recording devices
  • setting up your mics
  • which accessories make podcast recording easier
  • audio editing platforms & options
  • which website(s) to host your podcast
  • how to sync with iTunes
  • iTunes technical requirements
  • and much more!


For more on Erin Diehl and Improve It check out their website: http://www.improveitchicago.com/

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


How to build your podcast from scratch

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Erin Diehl is the CEO and founder of Improve It and she is no stranger to this podcast. Erin's first visit to the Chicago Marketing Podcast was a fan favorite and in the weeks following she reached out to host Michael Dennis inquiring about how to launch her own Improve It podcast and incorporate it into their promotion and outreach. Instead of having this discussion over a cup of coffee, Michael invited the Improve It squad back on the podcast to give them, as well as the listening audience, the scoop on how to utilize an original podcast to strategically grow your business and expand your brand. Erin and Improve It's Director of Operations Allison Keller join Michael in-studio to discuss:

  • The importance of establishing a content calendar
  • Researching your target audience
  • Developing goals for your podcast
  • The importance of guests and partners
  • How to determine and establish a structure for each episode
  • and more

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

 

How to Promote Live Events in a Digital World with Taylor Gaines

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Taylor Gaines is the CEO and founder of T&T Media and one of the best guests ever on the Chicago Marketing Podcast and she's back!

Taylor is bringing back her 'Powered by Social Media' series on Thursday, October 19th and she's she's here to talk all about promoting live events in an increasingly digital world. Don't miss this extremely informative and relevant podcast and don't miss 'Powered by Social Media' on Thursday the 19th in downtown Chicago.

 

For discounted tickets hit the link: www.eventbrite.com/e/marketing-suc…ets-37424374311


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Augmented Reality VS Virtual Reality

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To Augment Reality or to enter Virtual Reality? That is the question facing programmers, the public and we as marketers. Which one offers the greatest opportunities to connect with target demographics? Michael and Alayna sit down this week to discuss the short history and uncertain future of both platforms.

For more on AR and VR read these great pieces:

www.magnani.com/blog/vr
www.six-degrees.com/the-powerful-ri…lity-marketing/

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Minute Marketer - Maximizing Your Outreach

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There's nothing more important to the growth of your business than your outreach efforts. In this week's installation in our 5 Minute Marketer series we revisit one of the most popular episodes of 2017 and give you 5 steps to improve your outreach today!

Apple's Safari Update Will Change Internet Monetization

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Apple's latest string of announcement brought some news that is still reverberating throughout the advertising world. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser on the iPhone. The update to Apple’s Safari browser prevents ad networks from effectively tracking your browsing history through the use of cross site tracking. The new intelligent tracking prevention features stops third-party sources (e.g.: major ad networks) from effectively creating a copy of your browsing history via tracking cookies stored on your device. Michael and Alayna talk all about it.

Referenced articles: www.magnani.com/blog/applevmadmen


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Politics & Social Media Part II

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In last week's episode Michael & Alayna broke down the numbers behind user's growing dissatisfaction with Facebook and Social Media. This week in Part II they will discuss how we as marketers can react and still deliver our message to our desired audiences.


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Politics & Social Media Part I

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Politics and Social Media seem to go hand-in-hand in 2017. There has been a large percentage of Facebook users who have become increasingly frustrated with the vitriol and tone of the conversations taking place on the platform. There is also a percentage of users who enjoy the competitiveness and continually involve themselves in the conversation. What does this mean for marketers? Are people fleeing Facebook? And if so, are they migrating or are they leaving Social Media entirely. In this week's episode Alayna & Michael discuss the numbers behind newsfeed. 

The Chicago Marketing Podcast is brought to you by Magnani Continuum Marketing. Check out the great people and projects at www.Magnani.com. 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


"Best of" Episode - Influencer Marketing with guest Laurel Rundle

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There's recently been a noticeable increase in the amount of chatter surrounding influencer marketing so we're re-running one of our best episodes of 2017 to bring you up to speed.

Laurel Rundle, the co-founder of the Chicago firm Aha Marketing joins the podcast to discuss Influencer Marketing, its scalability, its effectiveness and what the future holds.

To learn more about Aha Marketing check out their website and follow them on Social Media.


Website: ahamarketing.com/
Facebook: www.facebook.com/Aha-Marketing
Linkedin: www.linkedin.com/company/2317027
Twitter: twitter.com/AhaMarketing1  

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Search Has Changed. Here’s How Your Content Needs to Evolve.

Search Has Changed. Here’s How Your Content Needs to Evolve.

 This week Alayna and Michael break down how search has changed and the impact of search engine updates. 

Digital News You Can Use

It's been a busy summer for the 4 biggest Social Platforms. Facebook, Twitter, Linkedin and Snapchat have all added new features, tweaks and options that effect your digital strategy. This week Michael and Alayna break down these latest developments and how you can implement these developments into your current plans. 

The Chicago Marketing Podcast is sponsored by Magnani Continuum Marketing. Check out their people, projects and portfolio at www.Magnani.com

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Generation Z

Move over, Millennials. Generation Z is now the top demographic in America. Born between 1995 and 2010 Generation Z is becoming a player in the business world. At 26% of the overall population, Generation Z is poised to wield massive influence on markets for the foreseeable future. While there is still much unknown about how this group will behave once they enter the workforce, en masse, there are already some interesting behavioral differences emerging that all marketers should understand. It's appropriate that Lollapalooza is taking place at the same time as this recording because hosts Alayna Van Hall and Michael Dennis are literally surrounded by hundreds and thousands of Gen-Zers. Listen and learn as they break down everything your business and brand need to know about Generation Z.

For more on Generation Z read this latest piece by Magnani Continuum Marketing. Proud sponsor and supporter of the Chicago Marketing Podcast. 

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Capturing Your Customer's Pinterest

Pinterest may have started off strong but as Facebook grew, Twitter evolved and Instagram & Snapchat entered the marketplace Pinterest struggled to find its way. But now, Pinterest (175 million active monthly users) has revamped their entire advertising platform, incorporating Google Adwords to revolutionize digital advertising and remove needless steps in the purchasing process. Taylor Gaines is the Co-Founder and CEO of T&T Digital Media Agency in Chicago and she joins the podcast to discuss how Pinterest can make the most of your budget and deliver fantastic ROI.

For more on Taylor Gaines check out her Linkedin profile: https://www.linkedin.com/in/taylorgaines/

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Steps to Better Position Your Brand

Positioning may be the most important thing for any business. It doesn't matter if you run a side gig out of your garage or a major airline, if you're not positioned correctly the marketplace doesn't know how to respond to what you're producing. Once you determine your positioning it will influence your marketing, your message, your vision and even your team. So how can you make sure you're positioned correctly? This week Michael & Alayna discuss the 5 steps to better positioning!


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


The Best of the Chicago Marketing Podcast

This week we're celebrating the best of the Chicago Marketing Podcast by featuring some of our most popular segments and guests. This episode features:
--Market Research Analyst Alex Maurtiz discusses the "Top 4 Misleading
 Google Analytics Metrics"
- 14:50 - Andrew Stegmeyer - Commercial Director and Owner of Thunderlab
- 34:15 - Erin Diehl - Owner and Founder of 'Improve It!'
- 62:24 - Michael & Alayna recap the top five things that every outreach campaign needs to be successful.

Alex's blog on Misleading Google Analytics: www.magnani.com/blog/google-analytics

For more information on corporate improv training check out their website at www.improveitchicago.com/.

For more on Andrew and Thunderlab check out their website www.thunderlab.com/

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Minute Marketer: What's the Deal with Hashtags?

 

What are hashtags? Do hashtags even work anymore? Can they help me deliver my message to my target audience? And if they do, on which platform should I use them on? Get caught up on all you need to know about hashtags in this latest entry into our 5 Minute Marketer series.

 

 

 

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


The Neuroscience of Marketing

Neuromarketing is a marketing research field that studies how the brain responds to specific marketing stimuli. Through the wonders of modern technology we can track how the body responds physically and subconsciously to what we're seeing and what we're apart of. How can this new field teach us more about who we are and what we want? What lessons can be applied to marketing? Hosts Michael Dennis and Alayna van Hall are reunited in this informative and fun podcasts that breaks down the new frontier of market research.

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

 

B2B SEM Strategy

There are mountains of information on SEM strategy and getting an AdWords campaign started for B2C and ecommerce products, but B2B, technical, and niche markets have been seriously neglected. Without thousands of people searching for your products every month, a different SEM strategy is needed to be successful. Market Research Analyst Alex Maurtiz joins the pod this week to break it all down for you.

 

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

 

 

5 Minute Marketer: 5 Ways to Improve Your Customer Experience

Give us 5 minutes and we'll deliver everything you need to know about how to improve your customer experience. We know you're busy, that's why we're launching this new podcast series, "The Five Minute Marketer" where we will give you all the facts and none of the filler about a timely and relevant topic in the Marketing world. This week's topic is, "5 ways to improve your customer experience". 
After listening you will know:
-How to put yourself in the shoes of your customer
-What Micro-Interactions determine your online success
-Why you need to simplify your 'on-ramps'
-How to clear out the clutter
-Why you need to formalize your follow-up process

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Interview with Author, Danny Schuman

Danny Schuman is an author, a marketer, a performer and an entrepreneur. He has written a new book focusing on the habits of entrepreneurs called "The Worse Business Model in the World" and he joins the podcast this week to talk about all things entrepreneurial. Check out his latest book and previous work at www.TwistYourThinking.com

 

 

 

 


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.