Politics & Social Media Part I

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Politics and Social Media seem to go hand-in-hand in 2017. There has been a large percentage of Facebook users who have become increasingly frustrated with the vitriol and tone of the conversations taking place on the platform. There is also a percentage of users who enjoy the competitiveness and continually involve themselves in the conversation. What does this mean for marketers? Are people fleeing Facebook? And if so, are they migrating or are they leaving Social Media entirely. In this week's episode Alayna & Michael discuss the numbers behind newsfeed. 

The Chicago Marketing Podcast is brought to you by Magnani Continuum Marketing. Check out the great people and projects at www.Magnani.com. 

"Best of" Episode - Influencer Marketing with guest Laurel Rundle

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There's recently been a noticeable increase in the amount of chatter surrounding influencer marketing so we're re-running one of our best episodes of 2017 to bring you up to speed.

Laurel Rundle, the co-founder of the Chicago firm Aha Marketing joins the podcast to discuss Influencer Marketing, its scalability, its effectiveness and what the future holds.

To learn more about Aha Marketing check out their website and follow them on Social Media.


Website: ahamarketing.com/
Facebook: www.facebook.com/Aha-Marketing
Linkedin: www.linkedin.com/company/2317027
Twitter: twitter.com/AhaMarketing1  

 



Search Has Changed. Here’s How Your Content Needs to Evolve.

Search Has Changed. Here’s How Your Content Needs to Evolve.

 This week Alayna and Michael break down how search has changed and the impact of search engine updates. 

Digital News You Can Use

It's been a busy summer for the 4 biggest Social Platforms. Facebook, Twitter, Linkedin and Snapchat have all added new features, tweaks and options that effect your digital strategy. This week Michael and Alayna break down these latest developments and how you can implement these developments into your current plans. 

The Chicago Marketing Podcast is sponsored by Magnani Continuum Marketing. Check out their people, projects and portfolio at www.Magnani.com

 

 

Generation Z

Move over, Millennials. Generation Z is now the top demographic in America. Born between 1995 and 2010 Generation Z is becoming a player in the business world. At 26% of the overall population, Generation Z is poised to wield massive influence on markets for the foreseeable future. While there is still much unknown about how this group will behave once they enter the workforce, en masse, there are already some interesting behavioral differences emerging that all marketers should understand. It's appropriate that Lollapalooza is taking place at the same time as this recording because hosts Alayna Van Hall and Michael Dennis are literally surrounded by hundreds and thousands of Gen-Zers. Listen and learn as they break down  everything your business and brand need to know about Generation Z.

For more on Generation Z read this latest piece by Magnani Continuum Marketing. Proud sponsor and supporter of the Chicago Marketing Podcast. 

 

 

Capturing Your Customer's Pinterest

Pinterest may started off strong but as Facebook grew, Twitter evolved and Instagram & Snapchat entered the marketplace Pinterest struggled to find its way. But now, Pinterest (175 millions active monthly users) has revamped their entire advertising platform, incorporating Google Adwords to revolutionize digital advertising and remove needless steps in the purchasing process. Taylor Gaines is the Co-Founder and CEO of T&T Digital Media Agency in Chicago and she joins the podcast to discuss how Pinterest can make the most of your budget and deliver fantastic ROI.

For more on Taylor Gaines check out her Linkedin profile: https://www.linkedin.com/in/taylorgaines/

 

 

5 Steps to Better Position Your Brand

Positioning may be the most important thing for any business. It doesn't matter if you run a side gig out of your garage or a major airline, if you're not positioned correctly the marketplace doesn't know how to respond to what you're producing. Once you determine your positioning it will influence your marketing, your message, your vision and even your team. So how can you make sure you're positioned correctly? This week Michael & Alayna discuss the 5 steps to better positioning!



The Best of the Chicago Marketing Podcast

This week we're celebrating the best of the Chicago Marketing Podcast by featuring some of our most popular segments and guests. This episode features:
--Market Research Analyst Alex Maurtiz discusses the "Top 4 Misleading
 Google Analytics Metrics"
- 14:50 - Andrew Stegmeyer - Commercial Director and Owner of Thunderlab
- 34:15 - Erin Diehl - Owner and Founder of 'Improve It!'
- 62:24 - Michael & Alayna recap the top five things that every outreach campaign needs to be successful.

Alex's blog on Misleading Google Analytics: www.magnani.com/blog/google-analytics

For more information on corporate improv training check out their website at www.improveitchicago.com/.

For more on Andrew and Thunderlab check out their website www.thunderlab.com/

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Minute Marketer: What's the Deal with Hashtags?

 

What are hashtags? Do hashtags even work anymore? Can they help me deliver my message to my target audience? And if they do, on which platform should I use them on? Get caught up on all you need to know about hashtags in this latest entry into our 5 Minute Marketer series.

 

 

 

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


The Neuroscience of Marketing

Neuromarketing is a marketing research field that studies how the brain responds to specific marketing stimuli. Through the wonders of modern technology we can track how the body responds physically and subconsciously to what we're seeing and what we're apart of. How can this new field teach us more about who we are and what we want? What lessons can be applied to marketing? Hosts Michael Dennis and Alayna van Hall are reunited in this informative and fun podcasts that breaks down the new frontier of market research.

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

 

B2B SEM Strategy

There are mountains of information on SEM strategy and getting an AdWords campaign started for B2C and ecommerce products, but B2B, technical, and niche markets have been seriously neglected. Without thousands of people searching for your products every month, a different SEM strategy is needed to be successful. Market Research Analyst Alex Maurtiz joins the pod this week to break it all down for you.

 

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

 

 

5 Minute Marketer: 5 Ways to Improve Your Customer Experience

Give us 5 minutes and we'll deliver everything you need to know about how to improve your customer experience. We know you're busy, that's why we're launching this new podcast series, "The Five Minute Marketer" where we will give you all the facts and none of the filler about a timely and relevant topic in the Marketing world. This week's topic is, "5 ways to improve your customer experience". 
After listening you will know:
-How to put yourself in the shoes of your customer
-What Micro-Interactions determine your online success
-Why you need to simplify your 'on-ramps'
-How to clear out the clutter
-Why you need to formalize your follow-up process

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Interview with Author, Danny Schuman

Danny Schuman is an author, a marketer, a performer and an entrepreneur. He has written a new book focusing on the habits of entrepreneurs called "The Worse Business Model in the World" and he joins the podcast this week to talk about all things entrepreneurial. Check out his latest book and previous work at www.TwistYourThinking.com

 

 

 

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Interview with John Cuneo - Emmy Winner & Commercial Director

John Cuneo is an Emmy award winner has been producing and directing commercials and industrials for more than 15 years. John joins the pod for a 1-on-1 sit down with host Michael Dennis to discuss the current state of commercials, what goes into making a great ad and much more.Check out John's and all of Punch Film's work at punchfilms.com/. Make sure to subscribe on iTunes for a brand new episode of the Chicago Marketing Podcast every Friday.

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Interview with Erin Diehl - Owner and Founder of 'Improve It!'

Erin Diehl is the owner and founder of Improve It!, a Chicago-based company that utilizes the teachings and tactics of improvisation to increase professional performance and talents. Erin and Michael met years ago when taking classes at the Annoyance Theater and now these two are reunited to talk marketing, the creative world and how to get people out of their comfort zone. Erin is a graduate of Clemson University, The Second City Chicago Training Center, i.O. Theater, and The Annoyance Theatre. Her ten plus years of corporate experience in casting, experiential marketing, and recruiting led to the belief that improv can have a positive impact on employee engagement and overall company culture.
š
šShe created a workshop to explore the impact of improv techniques in business situations at United Airlines. The workshop was a success and also the start of Improve It! For more information on corporate improv training check out their website at http://www.improveitchicago.com/.


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

Interview with Andrew Stegmeyer - Commercial Director and Owner of Thunderlab

For this week's podcast we welcome commercial director and creative powerhouse Andrew Stegmeyer. We chat with him about the importance of pre-production, how to stay on-budget, emerging trends in video and much more. For more on Andrew and Thunderlab check out their website thunderlab.com 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

How to connect with an unconnected audience.

There are plenty of 'how-to's out there that lay out gameplan for connecting with tech savvy individuals. But how do you connect with an audience that is a little more rural and a little less connected? This week  we discuss how to build a digital campaign for those who may be less connected, or unconnected, in the digital world.


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Ways to Improve Your Outreach Today

Outreach can be a tough nut to crack, but not if you've got a plan and you stick with it. This week, Michael & Alayna break it all down and give you the five things that every outreach campaign needs to be successful. If you'd like to take a peak at the outreach Michael & Alayna are currently producing then subscribe to their weekly newsletter at www.magnani.com/pov/newsletters.

 

 

 

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Top 4 Misleading Google Analytics Metrics

Top 4 Misleading Google Analytics Metrics

Google Analytics delivers fantastic insight in to our advertising efforts but there are a few prominent and often-used metrics that can be misleading. Market Research Analyst Alex Maurtiz joins the pod to discuss