The Neuroscience of Marketing

Neuromarketing is a marketing research field that studies how the brain responds to specific marketing stimuli. Through the wonders of modern technology we can track how the body responds physically and subconsciously to what we're seeing and what we're apart of. How can this new field teach us more about who we are and what we want? What lessons can be applied to marketing? Hosts Michael Dennis and Alayna van Hall are reunited in this informative and fun podcasts that breaks down the new frontier of market research.

 

 

 

B2B SEM Strategy

There are mountains of information on SEM strategy and getting an AdWords campaign started for B2C and ecommerce products, but B2B, technical, and niche markets have been seriously neglected. Without thousands of people searching for your products every month, a different SEM strategy is needed to be successful. Market Research Analyst Alex Maurtiz joins the pod this week to break it all down for you.

 

 

 

 

5 Minute Marketer: 5 Ways to Improve Your Customer Experience

Give us 5 minutes and we'll deliver everything you need to know about how to improve your customer experience. We know you're busy, that's why we're launching this new podcast series, "The Five Minute Marketer" where we will give you all the facts and none of the filler about a timely and relevant topic in the Marketing world. This week's topic is, "5 ways to improve your customer experience". 
After listening you will know:
-How to put yourself in the shoes of your customer
-What Micro-Interactions determine your online success
-Why you need to simplify your 'on-ramps'
-How to clear out the clutter
-Why you need to formalize your follow-up process

 



Interview with Author, Danny Schuman

Danny Schuman is an author, a marketer, a performer and an entrepreneur. He has written a new book focusing on the habits of entrepreneurs called "The Worse Business Model in the World" and he joins the podcast this week to talk about all things entrepreneurial. Check out his latest book and previous work at www.TwistYourThinking.com

 

 

 

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Interview with John Cuneo - Emmy Winner & Commercial Director

John Cuneo is an Emmy award winner has been producing and directing commercials and industrials for more than 15 years. John joins the pod for a 1-on-1 sit down with host Michael Dennis to discuss the current state of commercials, what goes into making a great ad and much more.Check out John's and all of Punch Film's work at punchfilms.com/. Make sure to subscribe on iTunes for a brand new episode of the Chicago Marketing Podcast every Friday.

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Interview with Erin Diehl - Owner and Founder of 'Improve It!'

Erin Diehl is the owner and founder of Improve It!, a Chicago-based company that utilizes the teachings and tactics of improvisation to increase professional performance and talents. Erin and Michael met years ago when taking classes at the Annoyance Theater and now these two are reunited to talk marketing, the creative world and how to get people out of their comfort zone. Erin is a graduate of Clemson University, The Second City Chicago Training Center, i.O. Theater, and The Annoyance Theatre. Her ten plus years of corporate experience in casting, experiential marketing, and recruiting led to the belief that improv can have a positive impact on employee engagement and overall company culture.
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šShe created a workshop to explore the impact of improv techniques in business situations at United Airlines. The workshop was a success and also the start of Improve It! For more information on corporate improv training check out their website at http://www.improveitchicago.com/.


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

Interview with Andrew Stegmeyer - Commercial Director and Owner of Thunderlab

For this week's podcast we welcome commercial director and creative powerhouse Andrew Stegmeyer. We chat with him about the importance of pre-production, how to stay on-budget, emerging trends in video and much more. For more on Andrew and Thunderlab check out their website thunderlab.com 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


 

 

How to connect with an unconnected audience.

There are plenty of 'how-to's out there that lay out gameplan for connecting with tech savvy individuals. But how do you connect with an audience that is a little more rural and a little less connected? This week  we discuss how to build a digital campaign for those who may be less connected, or unconnected, in the digital world.


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Ways to Improve Your Outreach Today

Outreach can be a tough nut to crack, but not if you've got a plan and you stick with it. This week, Michael & Alayna break it all down and give you the five things that every outreach campaign needs to be successful. If you'd like to take a peak at the outreach Michael & Alayna are currently producing then subscribe to their weekly newsletter at www.magnani.com/pov/newsletters.

 

 

 

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Mickey's User Experience: How Disney World Utilizes Tech

Our UX/UI mastermind Justin Jurek has just returned from a family vacation to Walt Disney World and he was absolutely blown away by his user experience. Utilizing ID wristbands, real time apps, and property-wide free WIFI the Walt Disney World property has seamlessly blended tech to maximize the guest experience.

 

 

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


How to Network in the Digital World

Co-host Alayna Van Hall is a networking pro! She's always out 'pressing the flesh' and making meaningful connections in the business world. This week, she takes us through a step by step plan that will leave you a master of networking in the modern digital world.

Takeaways include:
-How to find local events relevant to your goals.
-How to prepare before attending a networking event.
-How to connecting online with new contacts.
-How and when to follow up.


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Minute Marketer: 3 Ways to Improve Your Facebook Ads

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Facebook ad targeting can be tricky. There are seemingly a million different targeting combinations available to modern marketers on Facebook. It's hard to know where to start in order to straighten out your campaign. If you're not satisfied with the results your ads are delivering there a handful of ways to improve ad performance and your bottom line. Host Michael Dennis delivers this short but sweet podcast filled with deliverable about how you can improve your ad performance today!

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Exploring the Customer Experience - Interview with Olga Levin

"Marketing is the perfect combination of art & science" proclaims this week's guest Olga Levin. Olga is the former Vice President of Marketing and Customer Experience at nationwide company CNA Insurance and joins the podcast to discuss the customer experience, changes in the marketplace and much more.

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Purpose Driven Marketing

In 2017, brands are showing more and more of their human side, 84 Lumber and Audi just to name a few . It's simply not enough to produce a product and release it to the marketplace. In 2017, as more consumers take a stand it's becoming increasingly difficult for brands to stay neutral. This week, Alayna an Michael discuss the pitfalls and possibilities when brands become activists and what you can do to stay ahead of the game. Also, learn about the death of the 'sales funnel' and how the 'sales sponge' is a more apt description.

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


News, More News and Alayna's Triumphant Return!

She's been absent for a few weeks but co-host Alayna Van Hall makes her triumphant return to the podcast! There's a whole lot of news in the digital marketing world so Alayna and Michael hop right into discussing:


-Facebook's new AI-based image-recognition tool
-Snapchat's 40% user decline since the launch of Instagram Stories
-Linkedin's new layout (booooo)
-Google Customer Match


The two also discuss the noticeable drop in Facebook's organic reach and engagements in the current political climate and how you can combat this trend and stay in front of your customers.


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


1 on 1 with Vik Pandya - Stand Up Comedian & Performer - Episode 26

Vik Pandya is a Chicago based stand-up comedian, writer and podcast host who has been starting to make a real name for himself. Vik takes time out of his busy performance schedule to sit down with host Michael Dennis to discuss Vik's creative process, digital promotion and how his podcast original content helps grow his fanbase nationwide.

If you'd like to check our Vik's podcast or see him live then make sure to follow him on Facebook and subscribe to his podcast.
Website - http://www.teamuscomedy.com/vik
Facebook page - https://www.facebook.com/vpcomedy
Masterdating Soundcloud - https://soundcloud.com/masterdating
Masterdating Facebook - https://www.facebook.com/masterdatingpodcast/

Vik's Next show  - 2/17 Laugh Near Minimalist Furniture: A Comedy Variety Show. Tickets + info here: bit.ly/lnmf2


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Thad Wong Interview - CEO of @Properties

We're continuing with our interview series by highlighting one of the very first episodes of the Magnani Marketing Podcast. Thad Wong is the CEO of @Properties, the largest independently owned residential real estate brokerage firm in Illinois and one of the 12 largest brokerage firms in the U.S. by sales volume. Mr Wong was gracious enough to sit down and chat about the Chicago market and how the new @Properties website has redefined the client/broker relationship.

Mr. Wong began selling real estate in the mid 1990s and quickly established himself as one of the top selling brokers in the city of Chicago. He has earned four consecutive Golden Eagle Awards from the Chicago Association of REALTORS® as the top-producing broker among the organization’s 10,000+ members. Wong’s accomplishments have been widely recognized by the real estate industry and the broader business community. Honors include: the Ernst & Young Entrepreneur of the Year in the Midwest; Inc. Magazine’s “Inc. 500/5000” list; inclusion on Crain’s Chicago Business’ “Fast Fifty,” “40 Under 40,” and “Largest Privately Held Companies” lists; Inman News’ “100 Most Influential Real Estate Leaders”; induction in the Chicago Area Entrepreneurship Hall of Fame; the Impact Award from the Lincoln Park Builders Club; and the Damen Award from the Loyola University of Chicago School of Continuing and Professional Studies.

Website: www.atproperties.com/
Facebook: 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


Influencer Marketing with guest Laurel Rundle from Aha Marketing

Influencer marketing is the talk of the advertising world. Not just limited to having a digital presence, influencer marketing can extend from social media all the way to your grocery aisle and your doctor's office. Laurel Rundle, the co-founder of the Chicago firm Aha Marketing joins us to discuss Influencer Marketing, its scalability, its effectiveness and what the future holds. 

To learn more about Aha Marketing check out their website and follow them on Social Media.
Website: https://ahamarketing.com/
Facebook: https://www.facebook.com/Aha-Marketing
Linkedin: https://www.linkedin.com/company/2317027
Twitter: https://twitter.com/AhaMarketing1

 


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.


5 Minute Marketer

5 Ways to Improve Your Customer Experience - Episode 23

Give us 5 minutes and we'll deliver everything you need to know about how to improve your customer experience. We know you're busy, that's why we're launching this new podcast series, "The Five Minute Marketer" where we will give you all the facts and none of the filler about a timely and relevant topic in the Marketing world.

This week's topic is: 
5 ways to improve your customer experience. 
After listening you will know:
-How to put yourself in the shoes of your customer
-What Micro-Interactions determine your online success
-Why you need to simplify your 'on-ramps'
-How to clear out the clutter
-Why you need to formalize your follow-up process


To download or listen on iTunes and hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.