In 2017, brands are showing more and more of their human side, 84 Lumber and Audi just to name a few . It's simply not enough to produce a product and release it to the marketplace. In 2017, as more consumers take a stand it's becoming increasingly difficult for brands to stay neutral. This week, Alayna an Michael discuss the pitfalls and possibilities when brands become activists and what you can do to stay ahead of the game. Also, learn about the death of the 'sales funnel' and how the 'sales sponge' is a more apt description.
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