Top 4 Misleading Google Analytics Metrics

Google Analytics delivers fantastic insight in to our advertising efforts but there are a few prominent and often-used metrics that can be misleading. Market Research Analyst Alex Maurtiz joins the pod to discuss the issues with, and how to fix:
- Average Session Duration
- Bounce Rate
- Dark Traffic
-and Sampled Data.

 

 

Episode Notes:

Dark Matter: https://en.wikipedia.org/wiki/Dark_matter
Alex's blog on Misleading Google Analytics: https://www.magnani.com/blog/google-analytics


To download or listen on iTunes hit that "subscribe" button to get a fresh episode of the Chicago Marketing Podcast delivered to you every Friday! Leave us a review too. We'd love to hear your thoughts.