Positioning may be the most important thing for any business. It doesn't matter if you run a side gig out of your garage or a major airline, if you're not positioned correctly the marketplace doesn't know how to respond to what you're producing. Once you determine your positioning it will influence your marketing, your message, your vision and even your team. So how can you make sure you're positioned correctly? This week Michael & Alayna discuss the 5 steps to better positioning!
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