Move over, Millennials. Generation Z is now the top demographic in America. Born between 1995 and 2010 Generation Z is becoming a player in the business world. At 26% of the overall population, Generation Z is poised to wield massive influence on markets for the foreseeable future. While there is still much unknown about how this group will behave once they enter the workforce, en masse, there are already some interesting behavioral differences emerging that all marketers should understand. It's appropriate that Lollapalooza is taking place at the same time as this recording because hosts Alayna Van Hall and Michael Dennis are literally surrounded by hundreds and thousands of Gen-Zers. Listen and learn as they break down everything your business and brand need to know about Generation Z.
For more on Generation Z read this latest piece by Magnani Continuum Marketing. Proud sponsor and supporter of the Chicago Marketing Podcast.