As marketers, we look most often at the analytics that tell us if we are connecting enough. Let’s go beyond reach and frequency, and discover a few underutilized metrics that provide a true indication of how well you are connecting (and if you are connecting) with your most valuable targets. Content warning: there will be some math involved.
The search process and eventual hiring of an agency can feel more like finding a spouse, without the luxury of a courtship. Unfortunately, the true expectations of the client and understanding which expectations matter most are often left out of the discussion. Ask these five questions to get the most out of a budding agency relationship.
There are more opportunities than ever to reach customers, but acting on those opportunities has become much more complicated. We’ve compiled the shortlist of the five most common mistakes challenger brands make in navigating this complexity.