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3 counterintuitive tips for a successful digital transformation. Digital transformation seems to be the catchphrase of the year. More and more, we receive requests from potential new clients asking for assistance with just that. But as it was with SEO in 2010, or apps in 2012, many of those requesters treat the idea of a digital transformation as something of a one-off effort. A box to be checked. Mostly a digital property purchased or redesigned.
The right idea with unintended implications The European Union (EU) General Data Protection Regulation (GDPR) went into effect recently. Even if you don’t directly do business in Europe, undoubtedly, many of the services you rely upon to do work and communicate with potential customers do, and as such, it will certainly impact how any marketer manages opt-ins and permissions domestically. Though more interesting to me than the impact on marketing practices, per se, is how
There’s no shortage of great ideas. I read an article a few months back that made the bold assertion that we are in a new golden age of television. Of course, the word television was being used in its more modern sense, including programming created and distributed by over-the-top providers like Hulu, Amazon, HBO, Netfllix and Youtube. Ultimately, the argument posited recognized that attaining a high degree of success in a fractured media landscape requires content
Social Media and News Sources Gen Z (born between 1994-2014) is now the single largest population segment and comprises 26% of the total media audience. But perhaps more relevant than the increase viewership they represent, is the dramatic shift in the way they view the world when compared to previous generations. As mentioned in our first blog post about Generation Z, we surveyed 500 Gen Z members (18-24), from across the United States, to understand
In this episode of Brilliant, Justin and Justin discuss the value of prototyping in the design process. They cover various levels of fidelity (low, medium & high), why you would choose between those levels and the relative value of each.
Threats, Opportunities, and Careers Gen Z (born between 1994-2014) is now the single largest population segment and comprises 26% of the total media audience. But perhaps more relevant than the increased viewership they represent is the dramatic shift in the way they view the world when compared to previous generations. As mentioned in our first blog post about Generation Z, we surveyed 500 Gen Z members (18-24), from across the United States, to understand just
Milestones Gen Z (born between 1994-2014) is now the single largest population segment and comprises 26% of the total media audience. But perhaps more relevant than the increased viewership they represent is the dramatic shift in the way they view the world when compared to previous generations. As mentioned in our first blog post about Generation Z, we surveyed 500 Gen Z members (18-24), from across the United States, to understand just what they think about the state of the
Device Usage Millennials (born between 1981-1993) get a lot of airtime since they’re the largest generation in the US workforce. And being the largest generation in the workforce means they have the largest disposable income—courting the majority of focus for many brands. However, Gen Z (born between 1994-2014) is now the single largest population segment and comprises 26% of the total media audience. Given the rise of Gen Z, and their inevitably dramatic influence on every aspect of society, culture
I think everyone can agree that innovation and disruption are already two of the top buzzwords in 2018. Companies are increasingly focusing on innovation to hopefully avoid being disrupted by a new technology, market entrant or an existing competitor. It seems if you’re not innovating, disruption is inevitable—forcing innovation in positive or negative ways. Long story short, disruption is the new normal. Constantly driving or increasing value through innovation is table stakes. So, when the