American Academy of Pediatrics

Increasing the value of the
member experience.

 
The Challenge
While physicians valued AAP content, they increasingly questioned the value of membership itself. Further, members reported it was easier to find AAP guidelines and journal content through third-party providers than through AAP sites.
 
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The Insight
In a connected world, improved access isn't added-value, it’s table stakes. Time-starved physicians wanted content that was not only accessible, but manageable and sharable.
 
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The solution
Magnani created a member portal prototype that consolidated search and access to more than 130 AAP journals and publications web properties as well as PubMed, JAMA and the CDC databases. Plus, the portal proactively curated and presented personalized content from the ongoing stream of journals, publications guidelines, daily.
 
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The Results
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Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!
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Alayna Van Hall
Director of Growth & Development