Case Study // Cat's Pride

Brand storytelling to build sentiment.

The Challenge

They invented lightweight cat litter, the fastest-growing form of litter in America. But they weren’t getting their fair share in the marketplace. Cat’s Pride® needed to plan to get the word out on their leading Fresh & Light® product, and give customers a compelling reason to change.

The Solution

Through our collaborative approach to ideation, we identified unique truths of the human/feline relationship and developed one consistent message for a comprehensive campaign - Cats are complicated. Great litter is simple. We began the campaign by analyzing and enhancing the Cat’s Pride® webpage architecture. Then we created new UI/UX experiences, improved meta data and tagging and deployed an SEO optimization strategy that helped make Cat’s Pride® easy to find for online users. Then, we partnered with award-winning actress and fellow animal lover, Katherine Heigl, bringing additional exposure to her animal rights foundation while broadcasting the Cat’s Pride® brand online and over the air.

Cat's Pride Website
The Results

Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!


Alayna Van Hall
Director of Growth & Development