Cat's Pride

Brand storytelling to
build sentiment.

 
The Challenge
They invented lightweight cat litter, the fastest-growing form of litter in America. But they weren’t getting their fair share in the marketplace. Cat’s Pride® needed to plan to get the word out on their leading Fresh & Light® product, and give customers a compelling reason to change.
 
Cat's Pride Website
 
The Insight
It's not enough to make better litter. You need to make an emotional connection.
 
Cat's Pride Website
Cat's Pride Website
 
The Solution
Through our collaborative approach to ideation, we identified unique truths of the human/feline relationship and developed one consistent message for a comprehensive campaign - Cats are complicated. Great litter is simple. We began the campaign by analyzing and enhancing the Cat’s Pride® webpage architecture. Then we created new UI/UX experiences, improved meta data and tagging and deployed an SEO optimization strategy that helped make Cat’s Pride® easy to find for online users.
 
Cat's Pride Website
Cat's Pride Website

Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!
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Alayna Van Hall
Director of Growth & Development