Branding a startup with a 130-year history.

The Challenge
When Siemens sold its Water Technologies business to a venture backed fund, the new company needed to re-establish its position in the marketplace and launch an entirely new brand that was meaningful and available in dozens of countries across the globe—all within six months of the sale date.
The Insight
Sometimes developing a lasting brand comes from embracing your transitions.
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The solution
Launch Evoqua, the evolution of water. Plan and execute a complete rebranding, including a new name and logo, new look and feel, and everything from brand templates and informational videos, to a full graphic system and comprehensive style guide.

Then bring Evoqua Water Technologies to life by showcasing its employees’ expertise and marketplace strength, and the foundation of water treatment success upon which it was built.