Making safety a universal language.


Candy and gum are fun, but when you’re a global industrial leader operating massive machinery, safety is serious business. Wrigley needed a way to take the stress out of stressing the importance of safety, and they wanted a message that would resonate (and translate) worldwide.


To increase engagement, present safety as a joyful daily choice, not a threat.


To engage every member of the company, at every level, and inspire them to make safety a way of life, the Live Safe campaign focused on the positive outcomes of increased attention and compliance. We developed the LiveSafe name, logo, presentations and step-by-step, DIY toolkits, and leveraged regional leadership to spread the word across the company, across the globe, efficiently.

Work with us.

We know you’re busy, so we'll make this quick—it'll just take a minute to fill out the appropriate form below. We’ll take a look and get back to you with some ideas on how best to move forward. Thank you!