Making safety a universal language.
Candy and gum are fun, but when you’re a global industrial leader operating massive machinery, safety is serious business. Wrigley needed a way to take the stress out of stressing the importance of safety, and they wanted a message that would resonate (and translate) worldwide.
To increase engagement, present safety as a joyful daily choice, not a threat.
To engage every member of the company, at every level, and inspire them to make safety a way of life, the Live Safe campaign focused on the positive outcomes of increased attention and compliance. We developed the LiveSafe name, logo, presentations and step-by-step, DIY toolkits, and leveraged regional leadership to spread the word across the company, across the globe, efficiently.