Case Study // Wrigley

Making safety a universal language.

The Challenge

Candy and gum are fun, but when you’re a global industrial leader operating massive machinery, safety is serious business. Wrigley needed a way to take the stress out of stressing the importance of safety, and they wanted a message that would resonate (and translate) worldwide.

 
Live Safe Creative
The Insight

To increase engagement, present safety as a joyful daily choice, not a threat.

 
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The Solution

To engage every member of the company, at every level, and inspire them to make safety a way of life, the Live Safe campaign focused on the positive outcomes of increased attention and compliance. We developed the LiveSafe name, logo, presentations and step-by-step, DIY toolkits, and leveraged regional leadership to spread the word across the company, across the globe, efficiently.

 

Work with us.

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Alayna Van Hall
Director of Growth & Development